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  • How to Set Up B2B (Tax Excluded) and B2C (Tax Included) Pricing in Odoo

    8 September 2026 by
    How to Set Up B2B (Tax Excluded) and B2C (Tax Included) Pricing in Odoo
    spectra, Minal

    1. Introduction

    Companies that sell to individual consumers as well as businesses frequently need to display costs differently. While B2C customers typically see the final price with tax, Odoo B2B Pricing for customers typically want pricing to be displayed without tax. Manually handling both pricing methods might lead to misunderstandings and raise the possibility of inaccurate quotes or invoices. By integrating pricelists, taxes, and fiscal positions, Odoo simplifies this procedure. Businesses can offer clients clear and transparent product prices while maintaining accurate pricing with the correct configuration.

    2. Understanding B2B and B2C Pricing in Odoo

    Understanding the distinction between tax-excluded and tax-included prices is crucial before setting pricing. The base price of the product is often shown first in B2B pricing, with any applicable taxes computed separately. Customers may see the amount they are expected to pay because Odoo B2C pricing typically incorporates tax into the displayed selling price. Odoo may use pricelists and fiscal positions to manage these various requirements. Correct pricing structure setup guaranties that consumers see fair prices without necessitating individual manual computations for each sales transaction.

    3. How Tax-Included and Tax-Excluded Pricing Works

    Depending on whether tax is included in the entered or displayed product price, Odoo can compute taxes. In tax-excluded pricing, tax is imposed after the product price, which serves as the base amount. With tax-included pricing, Odoo determines the underlying base amount and tax percentage, and the displayed amount already includes the relevant tax. For instance, Odoo tax management may calculate the base amount and tax separately if a product is shown for ₹1,100 with 10% tax. Maintaining proper pricing and accounting records requires an understanding of this computation.

    4. Preparing Odoo for B2B and B2C Pricing

    Businesses should examine their Odoo pricelist and tax settings before developing distinct pricing systems. Setting up the proper sales taxes and determining the default product pricing mechanism should come first. If pricelists aren't already active, they should be. Selecting the price strategy that will be the main source of information for products is equally crucial. Instead of manually maintaining different product pricing for each type of consumer, Odoo suggests keeping a single base price. This strategy lessens redundancy and facilitates the management of upcoming price adjustments.

    5. Configure B2B Tax-Excluded Pricing

    Businesses can utilize tax-excluded product costs as a common pricing reference when setting up B2B pricing. Start by determining the product's sales price, VAT excluded. The proper B2B pricelist should then be configured or created, and the applicable products or transactions should have the correct sales tax applied to them. The relevant pricelist can then be allocated to B2B clients using their customer records. Odoo gives businesses a clear B2B pricing structure by displaying the product's base price independently of the applicable tax when generating a quotation or sales order.

    6. Configure B2C Tax-Included Pricing

    Businesses can develop a specific pricelist with pricing that include tax for B2C clients. First, set up the necessary tax-included pricing technique and create the B2C pricelist. The normal tax can then be mapped to the proper tax-included configuration using a B2C fiscal position. Assign the appropriate customers the B2C pricelist and financial position. Odoo erp pricing reduces manual computations and helps maintain consistent customer-facing prices by automatically applying the correct pricing and tax treatment when creating quotations or sales orders once it has been configured.

    7. Testing B2B and B2C Pricing

    It is crucial to test the setup before utilizing it in day-to-day operations. Make an example quote for a business-to-business client and make sure the product price is presented without tax, with the tax shown separately. Next, make a new quote for a business-to-consumer client and make sure the price shows the relevant tax. Examine the resulting invoice entries, tax computations, and quotation totals. It is possible to find inaccurate pricelist assignments, tax mappings, or fiscal positions before they have an impact on actual consumer transactions by testing both scenarios.

    8. Managing B2B and B2C Pricing on Odoo eCommerce

    Businesses selling online may also need to display different pricing depending on whether visitors are B2B or B2C customers. Odoo eCommerce provides tax display options that can support these requirements. Businesses can configure prices according to their customer segment and ensure that the appropriate taxes are reflected during the purchasing process. When both customer types use the same website, proper configuration becomes especially important. The goal is to provide transparent pricing while ensuring that the tax treatment shown online remains consistent with the quotation, sales order, and accounting configuration.

    9. Common Mistakes to Avoid

    Incorrect tax and pricelist combinations are among the most common problems when setting up B2B and B2C pricing. For example, assigning a tax-included fiscal position to an incorrectly configured pricelist can result in unexpected prices. Other mistakes include entering inconsistent product prices, assigning the wrong pricelist to customers, using incorrect tax mappings, or skipping testing. Businesses should also pay attention to rounding differences, especially when dealing with multiple products or tax rates. Reviewing the complete pricing flow before going live can prevent costly invoicing and accounting errors.

    10. Best Practices for Managing B2B and B2C Pricing

    Odoo is easier to handle as the company expands with a well-thought-out price structure. Use distinct pricelists for customer-specific pricing requirements and, whenever feasible, maintain a single, standard base pricing strategy for all items. Instead of manually adjusting taxes on each transaction, use fiscal positions to manage appropriate tax mapping. Review pricelist rules, client assignments, and tax setups on a regular basis. Testing quotes and invoices following significant price or tax adjustments is also a good idea. Accuracy is maintained throughout the sales process by keeping pricing, tax, and customer configurations in sync.

    11. Conclusion

    setting up B2B tax-excluded and B2C tax-included pricing in Odoo, companies can manage various customer needs without having to maintain laborious manual procedures. Odoo can automatically apply the proper pricing and tax treatment by integrating product prices, pricelists, taxes, and fiscal positions. Error prevention requires proper configuration, consistent base pricing, and frequent testing. A well-configured Odoo pricing structure enables businesses to offer fair rates while maintaining precise and effective sales and accounting procedures, regardless of whether they are selling through a sales staff, retail operation, or eCommerce website.

    in Accounting
    How to Set Up B2B (Tax Excluded) and B2C (Tax Included) Pricing in Odoo
    spectra, Minal 8 September 2026
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